Magento Glossary Index
- Above the FoldAbove the Fold is the first section of the web page that visitors see on your ecommerce site. This top section of the webpage is what the user sees without scrolling. This is very important to eCommerce because this area often determines whether a visitor stays or navigates to another site. It should have important information such as links(...) Read More
- Admin PanelAn admin panel or administrative dashboard is the default management section or administrative home page section for your eCommerce store front. It typically displays key information such as orders, content, sales, recent searches, reports, and charts. It also provides an overview of the store content and recent activity. This page is seen(...) Read More
- AffiliateAn affiliate is a partner who is paid a commission based on the results received from marketing of products, services, and information. Affiliates help to promote products and services, as well as attract customers to a website. To be an affiliate, one would have to join an affiliate program. Ecommerce businesses often recruit visitors and(...) Read More
- AjaxAjaxan acronym for Asynchronous JavaScript and XML is a group of interrelated web development techniques used on the client-side to create asynchronous web applications. With Ajax, web applications can send data to, and retrieve data from, a server asynchronously (in the background) without interfering with the display and behavior of the(...) Read More
- APIAPI, an abbreviation of application program interface, is a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together. The API allows programmers to use predefined functions to interact with a(...) Read More
- Application Program InterfaceAPI, an abbreviation of application program interface, is a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together. The API allows programmers to use predefined functions to interact with a(...) Read More
- B2BB2B (Business to Business) is a term commonly used in eCommerce to describe transactions that are conducted between businesses. Manufacturers, retailers and wholesalers typically conduct business-to-business transactions, such as buying and selling of products, services, and information with each other. Often these transactions do not(...) Read More
- B2CB2C or Business to Consumer is a term used to describe transactions between businesses and consumers. Businesses typically provide goods or services to the end consumer. Businesses and consumers can perform transactions online and offline, but the acronym B2C is primarily used to describe transactions conducted by an online or eCommerce(...) Read More
- Bounce RateBounce rate or exit rate is a term used in internet marketing to describe the percentage of visitors that leave a website after viewing only one page. The page may be the website homepage or any other landing page which the store owner has built. High bounce rate means that visitors have left the landing page without navigating to any other(...) Read More
- BreadcrumbBreadcrumb is a navigation aid that helps visitors knows where they are located on an eCommerce store. This term was derived from the Hansel and Gretel fairytale where a trail of breadcrumbs was used to find their way home. Similarly, breadcrumb navigation helps visitors keep track of the their location on a eCommerce store. The breadcrumb is(...) Read More
- ChargebackA Chargeback happens when a consumer requests that their credit card company process a refund. The credit card company will then access the merchant’s bank account or contact the transaction payment system company and ask to remove the amount that the customer requested. At this point, the issuing bank, payment gateways, and or the(...) Read More
- Checkout ProcessThe checkout process involves steps to complete the purchase of a product or service The checkout is the most sensitive part in the shopping experience and the rate of shopping cart abandon is an important indicator for problems found in the checkout Here is a standard checkout process that is normally used by ecommerce(...) Read More
- Click ThroughClick-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link. (Source: WikiPedia) Read More
- CMSCMS (Content Management Systems) is an infrastructure used in eCommerce businesses to manage their store's content, images and documents. Manual and automatic procedures or workflows are used to organize, edit, add, list and delete products. A CMS is also used by various websites, such as blogs, media and education. This method is widely used(...) Read More
- ConversionIn internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Conversion funnel is a technical term used in e-commerce operations to describe the track a(...) Read More
- Conversion RatesConversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an(...) Read More
- Cost Per AcquisitionCost Per Acquisition or CPA refers to the average cost of acquiring leads or customers. It is most commonly associated with Search Engine Marketing (SEM). CPA is calculated by dividing the cost of advertising by the number of leads or customers for a given period of time. (Source Internet Marketing Glossary.) Read More
- CouponA Coupon is a ticket that is used for receiving financial discounts or rebates for products and services. Online and offline business uses coupons to promote their products. More commonly today, eCommerce businesses are using them to increase online sales. E-coupons are used by eCommerce businesses for customers to enter a code when they make(...) Read More
- CSSCascading Style Sheets (CSS) is a style sheet language used for describing the presentation semantics (the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can also be applied to any kind of XML document. (Source: WikiPedia) Read More
- CSVCSV or Comma/Character Separated Values is a file used to store data values separated by commas, characters, or breaks. Other terms commonly used are “Comma Delimited File” and “Character Separated File”. Commas or other characters are used to differentiate each piece of data. For example, Name1, Address1, Telephone1. CSV files store these(...) Read More
- Drop ShippingDrop shipping is a technique used by supply chains, manufacturers and wholesalers. To drop ship products is to ship them directly to the consumer. Customers will order products directly from a retailer, in which the retailer contacts the manufacturer or wholesaler to ship the product directly to the customer. The retailer does not need to(...) Read More
- EcommerceEcommerce or electronic commerce is a type of business that operates on the internet. Small to large businesses create Ecommerce stores to market, buy, and sell products to online consumers or other businesses. They use electronic technologies, such as mobile applications, payment gateways, supply chains, internet marketing and other tools,(...) Read More
- Ecommerce PlatformAn Ecommerce platform is an online application for Ecommerce businesses. It provides users with navigation tools, products catalog, search, user accounts and even a shopping cart. There are also additional features, such as customer segmentation and guided navigation. The platform is typically built with LAMP (Linux, Apache, MySQL, PHP), or(...) Read More
- Extensible Markup Language (XML)XML or Extensible Markup Language is a markup language that is defined by a set of rules created by W3C (World Wide Web Consortium). The format is readable by both humans and computers and is designed primarily for generating documents and data structures. It is primarily used in web development and API (Application Programming Interfaces) to(...) Read More
- FOBFOB or “Free on Board” is a shipping term used to indicate the receiving party is responsible for the shipping charges. Often the buyer is typically responsible for the charges, but if the terms of the agreement state FOB; the seller pays for the transportation. The transportation charges are laid out in the terms agreement between the buyer(...) Read More
- FulfillmentFulfillment or order fulfillment is the entire process from the sales inquiry to the delivery of the product to the consumer. This process allows eCommerce businesses to manage customer shipments and returns. Order fulfillment can be more complex when its scope is narrowed down to distribution and logistics. However, there are several steps(...) Read More
- HTMLHyperText Markup Language (HTML) is the main markup language for creating web pages and other information that can be displayed in a web browser. HTML is written in the form of HTML elements consisting of tags enclosed in angle brackets (like ), within the web page content. (Source WikiPedia) Read More
- HTML5HTML5 (see Spec from W3C) is the fifth revision of the HTML standard. HTML5 handle multimedia and graphical content on the web without having to resort to proprietary plugins and APIs. HTML5 application can be used to develop mobile applications as well as regular web application (Source WikiPedia) Read More
- JavaScriptJavaScript is a scripting language developed to enable Web developers to design interactive sites. Although it shares many of the features and structures of the full Java language, it was developed independently. Javascript can interact with HTML source code, enabling Web authors to spice up their sites with dynamic content. (Source: WebOpedia) Read More
- LAMPLAMP is a solution stack of free, open source software. The acronym LAMP refers to the first letters of Linux (operating system), Apache HTTP Server, MySQL (database software), and PHP, Perl or Python, principal components to build a viable general purpose web server (Source WikiPedia) Read More
- Landing PageA landing page is the page on a website that a visitor lands on after clicking on a search result, link, or advertisement banner. A visitor that arrives on a landing page will often originate from social media sites, email or search engine marketing campaigns. These marketing tools should be used effectively to draw in visitors and(...) Read More
- LocalizationLanguage localization is the process of adapting a product that has been previously translated into different languages to a specific country or region (from Latin locus (place) and the English term locale, "a place where something happens or is set").Cm Answer includes the ability to localize the plugin to support different languages. Some(...) Read More
- LocalizationsInternationalization and localizations are means of adapting computer software to different languages, regional differences and technical requirements of a target market. Localization is the process of adapting internationalized software for a specific region or language by adding locale-specific components and translating text. (Source: WikiPedia) Read More
- MagentoMagento is an open source eCommerce platform based on PHP. Magento allows businesses to develop online stores. Ebay, the managing company of Magento, recruits programmers from the open source community to create its flexible platform. Magento is built on the Zend Framework (an open source application framework that uses PHP).Magento was(...) Read More
- Magento® ExtensionA Magento® Extension is a software that has been designed to enhance the appearance, functionality and capabilities of the basic Magento® platform . Some Magento® Extensions perform a single task, while others offer multiple and complex options that often enhance the capabilities of the Magento® platform. Ecommerce businesses can download(...) Read More
- Magento TemplateMagento templates provide the front-end structure for all Magento eCommerce websites. A Magento template is differentiated into elements that are based on the graphic design, structural and content blocks. The structural block includes the header, main body, side and footer sections. The content block specifies the features and the(...) Read More
- MarketplaceAn online or ecommerce marketplace is a website that provides products and inventory from third party businesses and individuals. Transactions are displayed and processed by the marketplace, while the retailers and wholesalers provide the products or services. Online marketplaces can be cost-effective for wholesalers and retailers because(...) Read More
- MerchantA merchant is a business professional that buys and sells products or services for profit. There are two types of merchants: Wholesale merchant or wholesaler – Transactions are conducted between the manufacturer/wholesaler and retailers.Wholesalers typically sell large quantities at a reduced price to online or offline merchants. Retail(...) Read More
- Mobile CommerceMobile commerce is the delivery of commercial products to consumers on a mobile device using wireless technology. Many consumers use mobile devices as a primary method to purchase the products they need. Therefore, eCommerce businesses are increasingly integrating mobile solutions into their online stores to meet the needs of their visitors(...) Read More
- MonetizationMonetization is a buzzword for adapting non-revenue-generating assets to generate revenue. Failure to monetize web sites is a problem that causes many startups to fold. Web sites that do generate revenue are often monetized via advertisements or subscription fees. (Source: WikiPedia)To monetize is to convert an asset into or establish(...) Read More
- MySQLMySQL is the world's most used open source relational database management system that runs as a server providing multi-user access to a number of databases. MySQL is a popular choice of database for use in web applications, and is a central component of the widely used LAMP open source web application software stack (Source WikiPedua) Read More
- NewsletterA newsletter is a publication with a single topic that subscribers are interested in. Newsletters come in hard copy, web and email formats. The email version (also known as e-Newsletter) is typically emailed to customers and visitors to eCommerce businesses. Newsletters are primarily used by online businesses to inform, market and educate(...) Read More
- Open-Source SoftwareOpen source software (OSS) is computer software with its source code made available and licensed with an open source license in which the copyright holder provides the rights to study, change and distribute the software for free to anyone and for any purpose. (Source: WikiPedia) Read More
- Open Source SoftwareOpen source software (OSS) is a computer software with its source code made available and licensed with an open source license in which the copyright holder provides the rights to study, change and distribute the software for free to anyone and for any purpose. (Source: Wikipedia) Read More
- Payment GatewayPayment Gateway provides the service for charging a fee to the merchant for handling the transaction. The service is similar to the point of sale terminal that is used in retail stores. Payment gateways protect the credit card details of consumers by encrypting the information during the transmission of information from the retailer to the(...) Read More
- PHPPHP is an open-source server-side scripting language designed for Web development to produce dynamic Web pages. The code is interpreted by a Web server with a PHP processor module which generates the resulting Web page. PHP can be deployed on most Web servers and also as a standalone shell on almost every operating system and platform, free(...) Read More
- Purchase Order (PO)Purchase Order or PO is a business document that states the official offer from the seller to the buyer. It specifies the quantity, pricing and an overview of the product or service being purchased. When the buyer and seller agree and accept the proposed agreement stated in the purchase order, a contract is established between the parties.(...) Read More
- Recurring TransactionA recurring transaction allows you to save a transaction along with the data so you do not have to repeat the process. The consumer authorizes the merchant to charge his or her credit or debit card a specified amount on a specific date of every month or year. It sets the transaction to repeat automatically. You can set a transaction to recur(...) Read More
- Sales ReceiptA sales receipt is a document with an itemized list of products purchased. The receipt includes the date and time, items, quantity, price and totals. Additional information may also include the merchant name, address and phone number at the top of the receipt. The merchant’s return policy may also be written on the front or back of the(...) Read More
- Shopping CartA shopping cart on an eCommerce website is part of an eCommerce software hosted on a web server. It allows customers to store a list of items that they may want to purchase. Customers can add multiple items using an “Add to Cart” button or similar link to add items in the shopping cart. The price of the items is added with a shipping and(...) Read More
- SKUSKU or stock keeping unit is a unique code that identifies a product or service. A SKU maybe used to identify items such as, manufacturer, product, material, size and packaging. When a business conducts inventory, it will count the quantity of each SKU and assign them to identify the product or service. A SKU is not limited to physical(...) Read More
- Supply Chain ManagementSupply chain management or SCM manages how goods are transported and stored. Goods include raw materials, inventory in process, and completed products from the initial point of consumption. Retailers, manufacturers, wholesalers and other commercial channels are interconnected to supply the requested goods to the consumer. The process involves(...) Read More
- UsabilityA product’s usability is the ease of use and learnability of a your product’s interface. We often refer to usability as the general concept behind a product’s ease of use. As part of any product’s development and testing process, there are several Usability Tests that can help you find problems in the product interface and also suggest(...) Read More