The image TITLE attribute “offers advisory information about the element for which it is set” (w3). It is displayed in a “tool tip” when you hover your cursor over the image. When written in conjunction with the ALT attribute, the TITLE text should compliment the ALT text.

The CM Ad Changer allows the campaign manager to define per each banner a title

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Image Title
Definition of "Image Title" by Chat GPT: An image title is a descriptive name given to an image in order to identify and differentiate it from other images. It is typically used as a reference and can be added as metadata to the image file. The image title is often displayed when the image is viewed or used in a website, online gallery, or other digital media. It can also have a positive impact on search engine optimization (SEO) by providing relevant information to search engines.
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