The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. It is also used by “screen reader” software so that a person who is listening to the content of a webpage (for instance, a person who is blind) can interact with this element. In HTML 4.01, the attribute is required for the img and area tags. It is optional for the input tag and the deprecated applet tag.

The CM Ad Changer allows campaign manager to define the Alt tag per each banner

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Alt Attribute
Definition of "Alt Attribute" by Chat GPT: An Alt Attribute is an HTML attribute used to provide alternative text for an image when it cannot be displayed. The alternative text is important for users who have visual impairments or for devices such as screen readers that can read the text aloud. It also helps search engines understand the content of the image and improve the website's accessibility and SEO.
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