Categories: Product Development
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The CM Ad Server hold all banners inside a campaign. This also include campaign metadata and also campaign settings
Definition of "Campaign" by Chat GPT: A campaign is an organized effort to promote a product, service, cause, or idea. It typically involves a variety of tactics and activities, such as advertising, public relations, direct mail, and events, to reach a target audience and achieve a desired goal.« Back to Glossary Index