Categories: Product Development
A computer that delivers and tracks advertisements independent of the web site where the ad is being displayed. Use of an ad server helps establish trust between an advertiser and publisher since the statistics are maintained by a objective third party.
The CM Ad Server comes with two modules. One is an Ad Server which can be installed on any WordPress site and the other is an Ad client which can be installed on many WordPress sites and can connect to the ad server to receive campaign information
Definition of "Ad Server" by Chat GPT:
An ad server is a type of web server designed to deliver advertisements to websites and mobile apps. Ad servers store, manage, and track ads and ad campaigns, including the number of times an ad has been viewed or clicked on. They are used by advertisers and publishers to target and measure the effectiveness of their online advertising campaigns.
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