A computer that delivers and tracks advertisements independent of the web site where the ad is being displayed. Use of an ad server helps establish trust between an advertiser and publisher since the statistics are maintained by a objective third party.
The CM Ad Server comes with two modules. One is an Ad Server which can be installed on any WordPress site and the other is an Ad client which can be installed on many WordPress sites and can connect to the ad server to receive campaign information
Definition of "Ad Server" by Chat GPT: An ad server is a technology platform that serves and manages online advertising campaigns. It is used by publishers, advertisers, and ad networks to manage and distribute display, video, and other types of digital ads to websites, mobile apps, and other digital media. Ad servers track ad impressions, clicks, and other metrics to provide data on the effectiveness of advertising campaigns, and can also optimize ad delivery based on user behavior and other factors.« Back to Glossary Index