The process of a visitor clicking on a Web advertisement and going to the advertiser’s Web site. Also called ad clicks or requests. The click rate measures the amount of times an ad is clicked versus the amount of times it’s viewed.

The Cm Ad Changer is measuring the number of clicks per each banner and is displaying this inside the server statistics module and also on top of each banner in the campaign management dashboard

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Clicks
Definition of "Clicks" by Chat GPT: In the context of digital marketing, "clicks" refer to the number of times that users click on an advertisement or a link to a website. It is often used as a metric to measure the effectiveness of online advertising campaigns or the popularity of a website or web page.
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