The click rate is the percentage of ad views that resulted in clickthroughs. Although there is visibility and branding value in ad views that don’t result in a clickthrough, this value is difficult to measure. A clickthrough has several values: it’s an indication of the ad’s effectiveness and it results in the viewer getting to the advertiser’s Web site where other messages can be provided. A new approach is for a click to result not in a link to another site but to an immediate product order window.

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Click rate
Definition of "Click rate" by Chat GPT: Click rate, often referred to as click-through rate (CTR), is a metric used in online advertising and email marketing to measure the percentage of people who click on a specific link out of the total number of individuals who view a webpage, email, or advertisement. It is calculated by dividing the number of clicks on a link by the total number of impressions or views, and is often expressed as a percentage. A higher click rate indicates that a greater proportion of the audience is engaging with the content.
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