The click rate is the percentage of ad views that resulted in clickthroughs. Although there is visibility and branding value in ad views that don’t result in a clickthrough, this value is difficult to measure. A clickthrough has several values: it’s an indication of the ad’s effectiveness and it results in the viewer getting to the advertiser’s Web site where other messages can be provided. A new approach is for a click to result not in a link to another site but to an immediate product order window.

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Click rate
Definition of "Click rate" by Chat GPT: Click rate refers to the number of times that a link, advertisement or call-to-action on a webpage is clicked by a user, often expressed as a percentage of total clicks to total views or impressions. It is a metric commonly used in online marketing and advertising to measure the effectiveness of a particular campaign or content.
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