Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link. The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally the higher the CTR the more effective the marketing campaign has been at bringing people to a website. (Source: WikiPedia)

  • Rating:
  • (3509)
Click-Through Rate (CTR)
Definition of "Click-Through Rate (CTR)" by Chat GPT: Click-Through Rate (CTR) is a metric used to measure the effectiveness of an online advertising campaign. It is the ratio of clicks on an ad compared to the number of times the ad was shown (impressions). CTR is usually expressed as a percentage and is calculated by dividing the number of clicks by the number of impressions, then multiplying by 100. A high CTR indicates that the ad is relevant and attractive to the target audience, while a low CTR suggests that the ad may need to be improved or that the audience is not responding to the ad.
« Back to Glossary Index