An advertisement’s appearance on an accessed Web page. For example, if the page you’re on shows three ads, that’s three impressions. Advertisers use impressions to measure the number of views their ads receive, and publishers often sell ad space according to impressions.
Categories: Product Development
Definition of "Impressions" by Chat GPT: Impressions refer to the number of times a particular piece of content, such as an advertisement or social media post, is displayed to an audience. It measures the potential reach of the content and how many people have had the opportunity to view it. It is important for businesses and marketers to track impressions as it helps them understand the effectiveness of their advertising campaigns and how much exposure their brand has received.« Back to Glossary Index