Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

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CPC (Cost Per Click)
Definition of "CPC (Cost Per Click)" by Chat GPT: CPC (Cost Per Click) is a digital advertising metric that represents the amount of money an advertiser pays each time a user clicks on their online ad. It is calculated by dividing the total cost of the ad campaign by the number of clicks received. The CPC model is commonly used in pay-per-click (PPC) advertising platforms like Google Ads and Facebook Ads.
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