Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.

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Pay per Click
Definition of "Pay per Click" by Chat GPT: Pay per click (PPC) is an online advertising model in which advertisers pay each time a user clicks on one of their ads. In this model, advertisers bid on specific keywords or phrases that are relevant to their target audience, and when a user searches for those keywords, the ads appear at the top of the search results. Advertisers are only charged when a user clicks on their ad, which is why it is called "pay per click". PPC advertising is commonly used to drive traffic to a website and increase sales or leads.
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