An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The CM Ad Server hold all banners inside a campaign. This also include campaign metadata and also campaign settings
Definition of "Campaign" by Chat GPT: A campaign is a planned set of activities that are aimed at achieving a specific goal or objective over a specific period of time. It could refer to a political campaign to secure votes for a candidate or a marketing campaign to promote a product or service. Campaigns typically involve a range of tactics such as advertising, public relations, social media, and direct marketing to reach and engage with the target audience.« Back to Glossary Index