Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. (Source WikiPedia)

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Web Analytics
Definition of "Web Analytics" by Chat GPT: Web analytics is the process of collecting, analyzing, and interpreting data related to website usage and user behavior. It involves measuring key metrics such as website traffic, user engagement, conversions, and other performance indicators to help organizations understand the effectiveness of their online presence and make informed decisions to improve it.
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