In marketing, Retention rate is used to count customers and track customer activity irrespective of the number of transactions (or dollar value of those transactions) made by each customer. (Source: WikiPedia)

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Retention rate
Definition of "Retention rate" by Chat GPT: Retention rate refers to the percentage of customers or employees who continue to stay with a company over a specific period of time. It is often used as a measure of customer or employee loyalty and satisfaction. A high retention rate indicates that customers or employees are happy with the company and are likely to continue their relationship with it.
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