Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids,flexible images

The CM Ad Changer supports responsive banners. The client detects the device type and the screen size, sends this information to the server and in return receive the a variation of the banner (if exist) which is adjusted to the size of the device. In case a variation does not exist the client may resize banner to fit into the container area in which the banner is located

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Glosbe Dictionary:
  • Susceptible to the feelings of others.
  • readily reacting or replying to people or events or stimuli; showing emotion; "children are often the quickest and most responsive members of the audience"
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