Creative Brief

Definition of "Creative Brief" by Chat GPT: A creative brief is a document that outlines the objectives, requirements, and expectations of a creative project, such as a marketing campaign, advertising campaign, or design project. It serves as a guide for the creative team and helps ensure that the final product meets the goals of the project and the needs of the target audience. The brief typically includes information about the target audience, messaging, tone, branding guidelines, project scope, timelines, and budget.