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Cost Per Acquisition or CPA refers to the average cost of acquiring leads or customers. It is most commonly associated with Search Engine Marketing (SEM). CPA is calculated by dividing the cost of advertising by the number of leads or customers for a given period of time. (Source Internet Marketing Glossary.)

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Cost Per Acquisition
Definition of "Cost Per Acquisition" by Chat GPT: Cost Per Acquisition (CPA) is a digital marketing metric that calculates the cost to acquire one new customer or user through a specific marketing campaign or channel. It is calculated by dividing the total cost of a campaign by the number of conversions or acquisitions generated by that campaign. CPA is used to measure the effectiveness and efficiency of a marketing campaign in terms of acquiring new customers or users. The lower the CPA, the more cost-effective the campaign is considered to be.
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