Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats (Source: WikiPedia)

  • Rating:
  • (3007)
Competitive Analysis
Definition of "Competitive Analysis" by Chat GPT: Competitive analysis is the process of identifying and evaluating the strengths and weaknesses of existing and potential competitors in a particular market or industry. It involves gathering and analyzing information about competitors' products, services, marketing strategies, target customers, and overall business performance to gain insights and develop strategies to improve one's own competitiveness. The main goal of competitive analysis is to identify opportunities and threats, and to formulate effective strategies to gain a competitive advantage in the market.
« Back to Glossary Index