Ads are often rotated into ad spaces from a list of banners. This is usually done automatically by software on the Web site or at a central site administered by an ad broker or server facility for a network of Web sites.
The CM Ad changer supports Ad Rotation so the user may see more than once banner on the same page on the same location over a defined period of time. The site owner can define the amount of time each banner is shown before it is rotated
Definition of "Ad Rotation" by Chat GPT: Ad rotation refers to the process of displaying multiple ads in a digital advertising campaign in a way that each ad gets exposure to the audience. Ad rotation can be set up to show ads evenly, or it can be optimized to show the most effective ads more frequently. Ad rotation is used to test different ad variations, measure their performance, and improve the overall efficiency of a digital advertising campaign.« Back to Glossary Index