Ads are often rotated into ad spaces from a list of banners. This is usually done automatically by software on the Web site or at a central site administered by an ad broker or server facility for a network of Web sites.

The CM Ad changer supports Ad Rotation so the user may see more than once banner on the same page on the same location over a defined period of time. The site owner can define the amount of time each banner is shown before it is rotated

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