Above the Fold is the first section of the web page that visitors see on your ecommerce site. This top section of the webpage is what the user sees without scrolling. This is very important to eCommerce because this area often determines whether a visitor stays or navigates to another site. It should have important information such as links to product pages, cart, checkout and any other element that will help to convert this user into a customer.
Here are some key components that should be above the fold on an ecommerce webpage.
- Navigational links and a search box.
- Sales and special offers, such as free delivery.
- Shopping cart information
- Links to product pages
- Product images.
- Relevant keywords for key products.
- Informative information.
- Product videos.
- Your store phone number